Hasbro and Toys for Tots have invited adults to remember our own most inspiring toy from childhood and given us an opportunity to thank Santa for it. When we do, it triggers a donation of one toy to a deserving child via Toys for Tots.

Bring back memories, anyone?

Hasbro and Toys for Tots have invited adults to remember our own most inspiring toy from childhood and given us an opportunity to thank Santa for it. When we do, it triggers a donation of one toy to a deserving child via Toys for Tots.

Why Cause Marketing hurts more than it helps, by Madeleine Puckette and Jourdann McGinn, 20 June 2011.